Posted On : 6 years ago | 863 total views, 1 today
Digital Media Planner
Job Description
The Digital Media Planner is responsible for executing all day-to-day digital media planning and client service activities associated with assigned accounts.
The Digital Media Planner provides media planning recommendations and offers resourceful problem-solving, both internally and externally, while maintaining successful client relationships. She/he prepares media plans and other deliverable, and executes media plan implementation.
The Digital Media Planner provides media planning recommendations and offers resourceful problem-solving, both internally and externally, while maintaining successful client relationships. She/he prepares media plans and other deliverable, and executes media plan implementation.
Business Responsibilities:
• Develop strategically solid media recommendations with supporting rationale. Develop Presentations for Media and Digital Marketing.
• Develop and execute media plans
• Manage digital media buy and implement the campaigns, analyze campaigns, and recommend tactical changes to maximize campaign performance
• Assist in analysis of research to develop strategies and tactics
• Work with analytics, trafficking, ad-serving, and finance departments as part of the media management process
• Manage day-to-day plan changes and maintenance of media plans
• Respond to competitive requests
• Research and compile competitive data
• Develop strategically solid media recommendations with supporting rationale. Develop Presentations for Media and Digital Marketing.
• Develop and execute media plans
• Manage digital media buy and implement the campaigns, analyze campaigns, and recommend tactical changes to maximize campaign performance
• Assist in analysis of research to develop strategies and tactics
• Work with analytics, trafficking, ad-serving, and finance departments as part of the media management process
• Manage day-to-day plan changes and maintenance of media plans
• Respond to competitive requests
• Research and compile competitive data
• Other responsibilities as assigned
People Responsibilities:
• Ability to work in a team environment that promotes collaboration
• Strong customer service skills
• Ability to communicate effectively at all levels
• Ability to work successfully within a team as well as independently
• Establish and maintain effective relationships inter-departmentally as well as with those outside the team.
Skills and Behaviors:
• Strong quantitative and analytical skills, with solid understanding of mathematical concepts
• Strong understanding of interactive research tools available in digital domain
• Knowledge of all aspects of Digital Media, including Search, SEO, SMM, Mobile etc.
• Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
• Detail-oriented with exceptional critical thinking and problem-solving abilities
• Ability to prioritize and multi-task, work successfully with teams, and work under pressure
• Strong communication, project management and time management skills
• Advanced Excel skills, intermediate PowerPoint and Microsoft Word skills
Office location
HQ Address - Room 04,12th floor, Crystal Office Tower, Junction Square Compound, Kyun Taw Road, Kamayut Township, Yangon, Myanmar
Apply for this position
If this role is of interest to you please apply here a recent copy of your CV with current salary and expected salary. Due to the large volume of applications we receive, we will only be able to contact shortlisted candidates. Shortlisted candidates will be contacted by our HR team within 4 weeks.